Our Purpose

At Truself, we believe that everyone deserves the freedom to be themselves and to pursue a life that brings them true happiness. For some, that means stepping away from alcohol, not out of obligation or pressure, but out of a personal desire to live differently.

Choosing a different path doesn’t mean missing out, it means showing up as your authentic self. It means embracing your individuality and prioritizing what makes you feel good. Whether you're curious about living alcohol-free or fully committed to the journey, Truself is here to support you with options that align with your values and your lifestyle.

You don’t have to follow everyone else’s version of fun. You don’t have to fit into someone else’s idea of what happiness looks like.

Truself is more than a choice, it’s a mindset. It’s a movement and it’s yours to make.    

Giving Back

From day one, we've been committed to giving back. A portion of every sale goes toward supporting mental health initiatives, because this is a conversation the world needs more of. Many suffer in silence, but the more we talk about it, the more we realize we're not alone. Together, we can help break the stigma and make a difference.

Some initiatives we have donated to:

Hope For The Day

Hope for the Day (H.F.T.D) is a non-profit movement empowering the conversation on proactive suicide prevention and mental health education. Through outreach, education, and action, we can equip people with the right tools to be proactive in their communities.

Learn More

Mental Health America

Mental Health America is the nation’s leading national nonprofit dedicated to the promotion of mental health, well-being, and condition prevention.

Learn More